The Cost of a Missed Call

You're on the tools. You're with a customer. Your phone rings — and you can't get to it. It happens to every tradesperson and small business owner. But what happens next might surprise you.

47% of UK small businesses never answer their phone when it rings
Source: TelePA

What Happens After a Missed Call?

Most business owners assume the customer will just call back. They won't. Respond within 5 minutes and you're in the game. Miss that window and the job is almost certainly gone — usually to the competitor who picked up.
Source: Lead Response Management

85% of callers whose call goes unanswered will not call back
Source: BTT Comms

78% of customers go with the first business that responds
Source: Harvard Business Review

The Voicemail Myth

Think voicemail is a safety net? Think again. Most prospects — especially tradespeople's customers — want help now. They're not going to wait for a callback they're not sure will ever come. Voicemail isn't a backup plan. It's where leads go to die.

80% of callers sent to voicemail don't leave a message
Source: Forbes

Over £30 billion lost every year by UK businesses due to missed calls
Source: IntroducerTODAY

The Real Cost To Your Business

What Is It Actually Costing You?

Missed calls aren't just an inconvenience — they have a direct impact on your bottom line. And for trades businesses where a single job can be worth hundreds or even thousands of pounds, the numbers add up fast.

The worst part? You'll never know what you lost. The lead just disappears — no voicemail, no callback, no second chance.

£5,500 lost per business per year on average due to missed calls
Source: IntroducerTODAY / Paperclip

62% of calls to the smallest businesses go completely unanswered
Source: Paperclip

You Can't Afford to Miss Another Call

Scott Automations' AI receptionist responds to every enquiry the moment it comes in — 24 hours a day, 7 days a week. No missed calls. No lost jobs. No leads going to your competitors.